岗位职责

1.Ownership of products from concept to launch to retirement.

2.Developing market segmentation with the objective of targeting each segment based on their unique customer needs

3.Identifying and quantifying unmet customer needs; creating product specifications based on key customer needs; working with engineering and sales to successfully launch new products into the market on time.

4.Communicating key values to customers around the world

5.Gathering market research and conducting analysis of competitors in each segment with respect to corporate strategy, business and channel strategy, new product introductions and technology.

6.Collaborating with the other team to drive market communications activities for the business including promotions, ad placements, trade events/shows, press releases and development of marketing materials such as brochures, datasheets, product videos and other digital media.

7.Collecting, analyzing and presenting information monthly at business reviews and forecast meetings for informed decision-making

任职要求

1.Bachelor degree above with major in Business Management / Marketing

2.At least 5 years' related working experience in Auto industry

3.Good business accruement and commercial sense;

4.Self-motivated and result oriented;

5.Strong communication/presentation skills;

6.Strong interpersonal skills;

7.Fluent Mandarin and English;

Capability:

1.Good analytic skills

2.Team Player

直接应聘

应聘奇瑞汽车股份有限公司 产品规划经理 自我介绍：

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